The Modest Fashion industry is set to grow  $368 billion by 2021 according to Global Islamic Economy report. It is currently the biggest trend in the fashion industry, with Somali-American model Halima Aden gracing the cover of Vogue Magazine in a headscarf, and walking several international Fashion Week catwalks.

The term modest fashion refers to the fashion trend of wearing less skin-revealing clothes, loose clothing, and covering of the body according to person's own comfort and religious beliefs.

Luxury fashion houses like Dolce & Gabbana now sell Abayas (simple, loose over-garment, essentially a robe-like dress), and fashion houses like DKNY, Michael Kors, and Zara launched Ramadan collections. Big brands houses can no longer ignore the strong spending power from Gulf countries, and now have catered towards modest fashion in the region and the western world.
Through social media, Muslim women have shared fashion trends, make-up styles and ways to style a headscarf, which created a large online community, echoing that fashion and religion can mix.
Instagram influencers like Kuwaiti Instagram blogger, Ascia, who now has an audience of 2.3million, was one of the first women in Kuwait to share photographs of her self, citing a lot of criticism in Kuwait. Now, she is a positive example to young Muslim women, proving that you can be a successful working mother of two with the support of her husband and family. Ascia collaborates with fashion brands like German fashion house Aigner, Dior, MAC make up, and Tory Burch to name a few .

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

Attendees pose for cameras before a fashion show at London Modest Fashion Week.


info
×

A Dior book at a Dior make-up presentation, part of the House of Bazaar event held at Mall Of The Emirates, Dubai, UAE. 

info
×

12 MARCH 2018- KUWAIT CITY, KUWAIT

Kuwaiti blogger and influencer Ascia has her make up done for a Ramadan fashion campaign shot by Faisal al Bisher with Haa Designs for Thouqi.com, an online platform for Middle East Designers.

info
×

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

Models talk backstage before a fashion show at London Modest Fashion Week.

info
×

26 OCTOBER 2017, DUBAI, UAE

Rhea Jacobs, the face of Marc Jacobs beauty, poses outside a fashion show at Dubai Fashion Forward, which is four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film.

Photo by Natalie Naccache
info
×

11 MARCH 2018- KUWAIT CITY, KUWAIT

Blogger and influencer Ascia has her make up done at the Charlotte Tilbury store at The Avenues Mall for a filming shooting about a Mother’s Day experience at Charlotte Tilbury.


info
×

12 MARCH 2018- KUWAIT CITY, KUWAIT

Kuwaiti blogger and influencer Ascia models for a Ramadan fashion campaign with Haa Designs for Thouqi.com, an online platform for Middle East Designers.
info
×

26 OCTOBER 2017, DUBAI, UAE

Rhea Jacobs, the face of Marc Jacobs beauty, (second left) at Dubai Fashion Forward, which is four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film.

Photo by Natalie Naccache
info
×

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

A model wears Kiran F. Ayub’s garments at London Modest Fashion Week.

Photograph by Natalie Naccache.
info
×

26 OCTOBER 2017, DUBAI, UAE

The Arwa al Banawi fashion show at Dubai Fashion Forward, which is four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film at Dubai Design District.

Photo by Natalie Naccache
info
×

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

An attendee pose for cameras before a fashion show at London Modest Fashion Week.

Photograph by Natalie Naccache.
info
×

26 OCTOBER 2017, DUBAI, UAE

A waiter stands at The Modist (a new luxury e-commerce destination for modest shoppers, featuring luxury fashion) pop-up at Dubai Fashion Forward, which is four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film at Dubai Design District.

Photo by Natalie Naccache
info
×

Shoppers in Prada, in Mall of the Emirates

info
×

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

Muna Khalif, a New York based modest fashion designer poses in London.
info
×

27 OCTOBER 2017, DUBAI, UAE

Mother and daughter match their outfits at Dubai Fashion Forward, which is a four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film at Dubai Design District.

Photo by Natalie Naccache
info
×

Mannequins dressed in Abayas in the Dolce & Gabbana store in Mall of the Emirates. 

info
×

MECHREF, KUWAIT- 11 MARCH

Female teenagers pose next "Arabised" Star Wars characters mural at the "Proud to be Kuwaiti" fair .

Photograph by Natalie Naccache
info
×

11 MARCH 2018- KUWAIT CITY, KUWAIT

(L-R) Blogger and influencer Ascia takes a selfie with her mother Lorey Cross at the Charlotte Tilbury store at The Avenues Mall after filming a shoot about a Mother’s Day experience at Charlotte Tilbury.

info
×

11 MARCH 2018- KUWAIT CITY, KUWAIT

Kuwaiti blogger and influencer Ascia, at home, playing with her 3 year old son Adam.
info
×

Fulla, a Barbie-like fashion doll marketed to children of Islamic and Middle-Eastern countries as an alternative to Barbie

info
×

27 OCTOBER 2017, DUBAI, UAE

(L-R) Lama Shadid,18 and Nour El Bery, 18 at Dubai Fashion Forward, which is a four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film at Dubai Design District.
info
×

LONDON, UNITED KINGDOM- 18 FEBRUARY 2018


Mariah Idrissi, photographed in Bloomsbury Square Gardens, is a British Moroccan/Pakistani model, public speaker, and online personality. Idrissi initially gained recognition as the first Muslim hijab-wearing model when she appeared in multinational brand H&M.

Photograph by Natalie Naccache.
info
×

12 MARCH 2018- KUWAIT CITY, KUWAIT

Kuwaiti blogger and influencer Ascia is dressed for a Ramadan fashion campaign shot by Faisal al Bisher with Haa Designs for Thouqi.com, an online platform for Middle East Designers.
info
×

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

Attendees socialise at London Modest Fashion Week.

Photograph by Natalie Naccache.
info
×

4 FEBRUARY 2018- DUBAI, UNITED ARAB EMIRATES

A photograph of Ascia Al Faraj, who is a Kuwaiti fashion blogger, model, and fashion designer is displayed at the Noir Lounge at the Kempinski Hotel, at the release of her own designed handbag in collaboration with Aigner.

Photograph by Natalie Naccache
info
×

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

Women look at Abayas for sale at a booth in London Modest Fashion Week.


info
×

4 FEBRUARY 2018- DUBAI, UNITED ARAB EMIRATES


Ascia Al Faraj, (right) who is a Kuwaiti fashion blogger, model, and fashion designer is photographed with a visitor (left) at the release of her own designed handbag in collaboration with Aigner, a fashion house.
info
×

26 OCTOBER 2017, DUBAI, UAE

A crowd watches a fashion show at Dubai Fashion Forward, which is a four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film at Dubai Design District.

Photo by Natalie Naccache
info
×

26 OCTOBER 2017, DUBAI, UAE

A lady walks before a fashion show at Dubai Fashion Forward, which is four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film at Dubai Design District.

Photo by Natalie Naccache
info
×

26 OCTOBER 2017, DUBAI, UAE

A crowd watches a fashion show at Dubai Fashion Forward, which is a four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film at Dubai Design District.

Photo by Natalie Naccache
info
×

8 APRIL 2017, DUBAI, UAE

Emirati Artist and Designer Zeinab Al Hashemi, near Jumeirah Beach, surrounded by derelict concrete structures.

Photo by Natalie Naccache for Grazia France. 
info
×

A Visitor holds a dress at the House of Bazaar event in Mall Of The Emirates, Dubai, UAE. 

info
×

26 OCTOBER 2017, DUBAI, UAE

People at Bazaar Cafe, at Dubai Fashion Forward, which is four-day celebration of style featuring runway shows, presentations, exhibitions, talks, shopping, music and film at Dubai Design District.


info
×

11 MARCH 2018- KUWAIT CITY, KUWAIT

Kuwaiti blogger and influencer Ascia stands near the sea with the Kuwait skyline in the background.

Photograph by Natalie Naccache
info
×
Using Format