The term modest fashion refers to the fashion trend of wearing less skin-revealing clothes, loose clothing, and covering of the body according to person's own comfort and religious beliefs.
Luxury fashion houses like Dolce & Gabbana now sell Abayas (simple, loose over-garment, essentially a robe-like dress), and fashion houses like DKNY, Michael Kors, and Zara launched Ramadan collections. Big brands houses can no longer ignore the strong spending power from Gulf countries, and now have catered towards modest fashion in the region and the western world.
Through social media, Muslim women have shared fashion trends, make-up styles and ways to style a headscarf, which created a large online community, echoing that fashion and religion can mix.
Instagram influencers like Kuwaiti Instagram blogger, Ascia, who now has an audience of 2.3million, was one of the first women in Kuwait to share photographs of her self, citing a lot of criticism in Kuwait. Now, she is a positive example to young Muslim women, proving that you can be a successful working mother of two with the support of her husband and family. Ascia collaborates with fashion brands like German fashion house Aigner, Dior, MAC make up, and Tory Burch to name a few .

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

A Dior book at a Dior make-up presentation, part of the House of Bazaar event held at Mall Of The Emirates, Dubai, UAE.

12 MARCH 2018- KUWAIT CITY, KUWAIT

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

26 OCTOBER 2017, DUBAI, UAE

11 MARCH 2018- KUWAIT CITY, KUWAIT

12 MARCH 2018- KUWAIT CITY, KUWAIT

26 OCTOBER 2017, DUBAI, UAE

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

26 OCTOBER 2017, DUBAI, UAE

Shoppers in Prada, in Mall of the Emirates

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

27 OCTOBER 2017, DUBAI, UAE

Mannequins dressed in Abayas in the Dolce & Gabbana store in Mall of the Emirates.
MECHREF, KUWAIT- 11 MARCH

11 MARCH 2018- KUWAIT CITY, KUWAIT

11 MARCH 2018- KUWAIT CITY, KUWAIT
Fulla, a Barbie-like fashion doll marketed to children of Islamic and Middle-Eastern countries as an alternative to Barbie

27 OCTOBER 2017, DUBAI, UAE

LONDON, UNITED KINGDOM- 18 FEBRUARY 2018

12 MARCH 2018- KUWAIT CITY, KUWAIT

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

4 FEBRUARY 2018- DUBAI, UNITED ARAB EMIRATES

LONDON, UNITED KINGDOM- 17 FEBRUARY 2018

4 FEBRUARY 2018- DUBAI, UNITED ARAB EMIRATES

26 OCTOBER 2017, DUBAI, UAE


26 OCTOBER 2017, DUBAI, UAE

26 OCTOBER 2017, DUBAI, UAE

8 APRIL 2017, DUBAI, UAE

A Visitor holds a dress at the House of Bazaar event in Mall Of The Emirates, Dubai, UAE.

26 OCTOBER 2017, DUBAI, UAE






11 MARCH 2018- KUWAIT CITY, KUWAIT